Why is efficiency, cost cutting and revenue generating more of a focus in tough times?

November 02 1 Comment Category: cost reduction

I was recently asked “Why is efficiency, cost cutting and revenue generating more of a focus in tough times? Shouldn’t this be good business practice ALL the time?”
This is my answer:
In difficult times, depending on your sector, growing the top line organically can seem like very hard work, even impossible. This means that management teams [...]